As a passionate coffee lover I have to give a huge shout out to The Attendant (http://the-attendant.com), a breakfast-brunch-lunch place with locations in Shoreditch and Fitzrovia.
The Attendant roasts its own coffee, which combined with a meticulous selection of top-quality coffee beans makes a perfect coffee! Both the espresso-based drinks and filter coffees are very good. The home roasted coffee beans are also available to buy.
Food-wise the menu is divided into breakfast, brunch and lunch. Think homemade blueberry granola for breakfast, avocado on sourdough toast and poached egg for brunch and salt beef with kimchi sandwich for lunch. The menu is pretty unpretentious (no fancy chia or açaí bowls here) but the flavour combinations are great and the execution is just perfect. They truly know what they are doing.
I was visiting the Shoreditch branch, an industrial but cosy looking interior with lots of wood, steel, metro tiles and plenty of green plants. Service is super nice: trendy but not too much, efficient but relaxed at the same time.
All in all a big thumbs up for The Attendant!